Graphic design Major - Department of design

About Graphic design Major

The origin of Graphic Design roots in the birth of printing. The printing technique made a big progress after the typography was invented. And it kept on progressing by innovation after innovation. Both printing technique and the printed matters were called "Typography" all together. To the world of typography, which deals with letters mainly, there came anew a image media. And this became a much more powerful way of communication as the social and economical circumstances change.

Graphic Design is the general word to identify the idea of producing replica such as advertisement and publication of new era. By using the word "design" for the first time, people wanted to imply in the word the idea of creating a new value that never existed before.. Thus, the design created from the new idea opened up the new world of communication. Based on the above-mentioned historical background, we provide two directions of study in our Graphic Design major, to study its philosophy and method: "Visual Communication" and "Graphic Art"

Fields of study

∇ Visual communication

One of the important roles the Graphic Design plays in the society is the function of communication through vision. Here, the students learn the two main methods of communication expressed by reproduction technique of printing that the world today cannot do without: one is advertising design , and the other is editorial design. By pursuing to make a message both function effectively and be visually consistent at the same time, we let the students practice expanding their ideas and their ability to express themselves based on a concrete theme and applying the theme in various ways.

∇ Graphic art

Some of the philosophy and technique of design cultivated as a method of visual communication brought about by the needs of contemporary society has freed itself from its original mission as visual communication. It has become independent and has created a world of expression of its own, in the form of a huge variety of illustrations and visual essays. Nowadays such graphic art has become welcomed by the society in a rapid speed. Focusing on such phenomena, in this Graphic Art field, we encourage our students to develop their creative activity into a new sphere. We teach them the method of thinking and necessary techniques for expressing their thoughts.